Mark and Spencer, our two directors, started as independent financial advisers in 1999 when they founded Priorities. In 2003 they made the decision to merge Priorities with Trinity House IFA Ltd, which Mark and Spencer subsequently bought.

Following this acquisition Mark and Spencer decided it would be more appropriate to trade under one name, so they founded Absolute Financial Management Ltd in 2004. All clients who were previously looked after by Priorities and Trinity House IFA Ltd are now looked after by Absolute Financial Management Ltd. 

‘Big enough to cope and small enough to care’ is a phrase which describes our business perfectly...

Our aim is to provide a high level of service. We believe keeping a small dedicated professional team around us ensures continuity and quality. We know that 'our advice is our company'. As a result of this our business has thrived.

Our team...
Our promise...


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Mark Eaton - Director (DipPFS)

Mark has worked in financial services since 1986. He advises on protection, pensions, investments and inheritance tax planning, as well as being a qualified mortgage adviser. 

In his spare time Mark enjoys playing golf and football, going to the gym and riding his motorbike.

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Spencer Watt - Director (DipPFS)

Spencer is the co-founding director of Absolute Financial Management and one of our financial advisers. He has been advising for over 20 years. He advises on protection, pensions, investments and inheritance tax planning, as well as being a qualified mortgage adviser. 

Away from the office Spencer likes to spend time with his wife and two young daughters. He is a keen golfer who also likes to watch rugby, football and cricket in his spare time.

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 Derek Lawrence

Derek Lawrence - Senior Financial Planner (DipPFS Certs CII MP & ER)

Derek has been a successful independent financial adviser for longer than he now cares to remember. He advises on all areas of tax planning and inheritance tax planning; together with complex pensions and investments. He also holds the full qualifications for mortgages, equity release and home reversion products.

Derek's initial career commenced as an income tax inspector followed on by a successful senior management career in both retailing and the leisure industry, including running a large number of public houses for a national brewery.

He became managing director of an SME company and this makes him suitable for giving advice to directors of smaller enterprises as he understands what is involved in running a business of this kind.

In his private life Derek is an active Rotarian in Hastings Rotary Club. He is also an MG car owner and has an MGB GT, which he restored and is very proud of.

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Lee Lewis - Senior Mortgage Adviser

Lee tailors your financing to your unique circumstances and goals. With Lee, you can expect a genuine experience defined by honesty, integrity and fun. Whether you are refinancing a  mortgage or buying a property for the first time, you deserve a smooth, respectful and personable transaction. At its core, Lee’s professional service is founded on over 20 years experience in financial services, with the last 10 years focused on mortgage advice.

Outside of work Lee has a very large and vibrant family; and when he manages to find time to escape, he can be found pursuing one of his many sporting interests.

 Dan Stapley

Dan Stapley - Independent Mortgage Adviser

Dan started his career in financial services back in 1999 working for Zurich where he specialised in life protection advice. After passing his Financial Planning exams and Certificate in Mortgage Planning in 2002 he started advising for Abbey National in the New Forest area. Having worked in this role for a year he decided he wanted to become a fully Independent Mortgage Adviser and he has remained in his role ever since. Dan now spends his time servicing his existing clients as well as taking on new ones all over the country. His area of expertise is in advising on and arranging buy-to-let (BTL) mortgages as well as providing excellent advice on residential lending. Due to Dan's background in insurance he can also give expert advice on protection needs and design personalised plans to match these.

When Dan is not working he enjoys going to the gym and spending time with his young family.

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Helen Austin - Practice Manager

Helen has worked in financial services since 1993. She has a wealth of experience in both customer services and marketing. She is responsible for the running of our office as well as our website and social media channels.

She lives with her husband and two cats. She also has three stepchildren. In her spare time she enjoys going out for meals, going to shows and concerts, as well as keeping fit when the time allows.

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Hayley Broad - Head of Research

Hayley has worked in financial services since 2000. She joined us from Lloyds Private Banking, where she carried out roles in the City and Mayfair, most latterly as an Assistant manager and having spent time with the Investment Policy Team. Among her qualifications is the Investment Management Certificate, although she is now carrying out further studies. Hayley is responsible for Absolute's research, developing our investment policy and building individual investment strategies. She communicates solutions and advice to our clients.


Jessica Eaton - Sales Support Administrator (on maternity leave)

Jessica joined our team on 3 June 2013. This is her first job in financial services. Jessica is a highly motivated person, keen to learn new skills and gain new experiences. 

In her spare time she enjoys spending time with her family and friends. Jessica likes to keep fit and goes to the gym most evenings. She also enjoys yearly hiking holidays with her family. One of her greatest achievements to date was reaching the top of Helvellyn, the third highest peak in England.

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Victoria Richman - Sales Support Administrator

Victoria has worked in financial services since 2005. She has good experience in customer services and administration, dealing with the company's client base and company data. She is honest, fun and reliable.

Outside of work Victoria likes spending quality time with her son and partner. She also enjoys shopping, going out for dinner and going to concerts.

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The most important thing to us is our customers. It therefore goes without saying that we want you, as our customer, to be happy with the service we give you.

Our 10 commitments

  1. We will always treat you as an individual, not a number.
  2. We will listen to you.
  3. We will respect your wishes.
  4. We will be honest and transparent with you.
  5. We will never subject you to unwanted risk.
  6. We will aim to achieve your goals.
  7. We will not baffle you with technical and financial jargon.
  8. We will always agree and review every recommendation with you each step of the way.
  9. We will provide you with sound financial advice, simply.
  10. We will review, adjust as necessary, and update your financial plan at regular intervals.

"Be a yardstick of quality. Some people aren't used to an environment where excellence is expected." - Steve Jobs

Your commitment to us

As in all relationships communication is key to make a relationship a successful and lasting one. Our aspirations and needs in life rarely remain static, they often change throughout life. Some changes we have control over and others we don't. It is therefore important that you tell us if your circumstances change so we can help you adjust your financial plan accordingly.