Mark and Spencer, our two directors, started as Independent Financial Advisers in 1999 when they founded Priorities. In 2003 they made the decision to merge Priorities with Trinity House IFA Ltd, which Mark and Spencer subsequently bought.

Following this acquisition Mark and Spencer decided it would be more appropriate to trade under one name, so they founded Absolute Financial Management Ltd in 2004. All clients who were previously looked after by Priorities and Trinity House IFA Ltd are now looked after by Absolute Financial Management Ltd. 

‘Big enough to cope and small enough to care’ is a phrase which describes our business perfectly...

Our aim is to provide a high level of service. We believe keeping a small dedicated professional team around us ensures continuity and quality. We know that 'our advice is our company'. As a result of this our business has thrived.

Our advisers...
Our team...
Our promise...
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Mark Eaton DipPFS

Director & Financial Planner

Mark has worked in financial services since 1986. He advises on protection, pensions, investments and inheritance tax planning, as well as being a qualified mortgage adviser.

In his spare time Mark enjoys playing golf and football, going to the gym and riding his motorbike.

Mobile: 07958 648647
Email: mark@afmanagement.co.uk

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Spencer Watt DipPFS

Director & Financial Planner

Spencer is the co-founding director of Absolute Financial Management and one of our financial advisers. He has been advising for over 20 years. He advises on protection, pensions, investments and inheritance tax planning, as well as being a qualified mortgage adviser.

Away from the office Spencer likes to spend time with his wife and two young daughters. He is a keen golfer who also likes to watch rugby, football and cricket in his spare time.

Mobile: 07958 670568
Email: spencer@afmanagement.co.uk

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Gordon Stone DipPFS CerCH CerCC

Director & Financial Planner

Gordon has worked in financial services including spells in private banking and as head of compliance for a national firm since 1989. He advises on investments, protection, inheritance tax planning and is very active in the pension’s arena helping clients prepare for retirement and advising post retirement.

He ran his own successful advisory business for 14 years before joining forces with Absolute. He has both personal and corporate clients throughout the UK and is regularly in the City helping clients from all backgrounds but particularly in the Insurance Sector. In his spare time he enjoys spending time with his family and also plays drums in a local band.

Mobile: 07831 224708
Email: gordon@afmanagement.co.uk

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Mike Colston DipPFS

Director & Financial Planner

Mike is a qualified and experienced Financial Adviser and joined Absolute Financial Management in 2014. Full bio coming soon...

Mobile: 07771 760860
Email: mike@afmanagement.co.uk

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Derek Lawrence DipPFS Certs CII MP & ER

Senior Financial Planner

Derek has been a successful independent financial adviser for longer than he now cares to remember. He advises on all areas of tax planning and inheritance tax planning; together with complex pensions and investments. He also holds the full qualifications for mortgages, equity release and home reversion products.

In his private life Derek is an active Rotarian in Hastings Rotary Club. He is also an MG car owner and has an MGB GT, which he restored and is very proud of.

Mobile: 07711 415988
Email: derek@afmanagement.co.uk

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Lee Lewis

Senior Mortgage Adviser

Lee tailors your financing to your unique circumstances and goals. With Lee, you can expect a genuine experience defined by honesty, integrity and fun. Whether you are refinancing a  mortgage or buying a property for the first time, you deserve a smooth, respectful and personable transaction. At its core, Lee’s professional service is founded on over 20 years experience in financial services, with the last 10 years focused on mortgage advice.

Outside of work Lee has a very large and vibrant family; and when he manages to find time to escape, he can be found pursuing one of his many sporting interests.

Mobile: 07877 417747
Email: lee@afmanagement.co.uk

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Dan Stapley

Independent Mortgage Adviser

Dan started his career in financial services back in 1999 working for Zurich where he specialised in life protection advice. After passing his Financial Planning exams and Certificate in Mortgage Planning in 2002 he started advising for Abbey National in the New Forest area. Having worked in this role for a year he decided he wanted to become a fully Independent Mortgage Adviser and he has remained in his role ever since. Dan now spends his time servicing his existing clients as well as taking on new ones all over the country. His area of expertise is in advising on and arranging buy-to-let (BTL) mortgages as well as providing excellent advice on residential lending. Due to Dan's background in insurance he can also give expert advice on protection needs and design personalised plans to match these.

When Dan is not working he enjoys going to the gym and spending time with his young family.

Mobile: 07813 030611
Email: dan@afmanagement.co.uk

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Ruth Ashenden DipPFS

Independent Financial Adviser

As a qualified solicitor as well as an Independent Financial Adviser, Ruth provides clients with an excellent all round service. She has worked in banking and the law and has a wide breadth of knowledge of legal and financial issues.

Ruth specialises in financial advice post-divorce to ensure that retirement planning needs are met. Ruth works with solicitors to assist them with pension sharing orders on behalf of their clients.

Mobile: 07913 488530
Email: ruth@afmanagement.co.uk

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Aron Gunningham DipPFS

Independent Financial Adviser

Aron worked his way up through the ranks of a local chartered firm, before joining Absolute in 2014. His background and experience has made him an exceptional retirement planner and is now working with local firms and the Auto-Enrolment pension reforms.

"I have always believed that complete financial planning, regular reviews and a long term commitment are the keys to improving your wealth and achieving financial security and freedom."

Mobile: 07708 953846
Email: aron@afmanagement.co.uk

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Helen Austin

Practice Manager

Helen has worked in financial services since 1993. She has a wealth of experience in both customer services and marketing. She is responsible for the running of our office as well as our website and social media channels.

She lives with her husband and two cats. She also has three stepchildren. In her spare time she enjoys going out for meals, going to shows and concerts, as well as keeping fit when the time allows.

Email: helen@afmanagement.co.uk

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Hayley Broad

Head of Research

Hayley has worked in financial services since 2000. She joined us from Lloyds Private Banking, where she carried out roles in the City and Mayfair, most latterly as an Assistant manager and having spent time with the Investment Policy Team. Among her qualifications is the Investment Management Certificate, although she is now carrying out further studies.

Hayley is responsible for Absolute's research, developing our investment policy and building individual investment strategies. She communicates solutions and advice to our clients.

Email: hayley@afmanagement.co.uk

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Elizabeth Grain


Elizabeth joined Absolute in 2014 having worked for another local firm for a number of years, she graduated from the University of Chester in 2011, where she studied Law.

Elizabeth is a responsible for research and reporting, as part of Absolute's dedicated Paraplanning team.

Email: elizabeth@afmanagement.co.uk

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Victoria Richman

Sales Support

Victoria has worked in financial services since 2005. She has good experience in customer services and administration, dealing with the company's client base and company data. She is honest, fun and reliable.

Outside of work Victoria likes spending quality time with her family. She also enjoys shopping, going out for dinner and going to concerts.

Email: victoria@afmanagement.co.uk

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Jessica Eaton

Sales Support

Jessica joined our team in June 2013. This is her first job in financial services. Jessica is a highly motivated person, keen to learn new skills and gain new experiences.

In her spare time she enjoys spending time with her family and friends. Jessica likes to keep fit and goes to the gym most evenings. She also enjoys yearly hiking holidays with her family. One of her greatest achievements to date was reaching the top of Helvellyn, the third highest peak in England.

Email: jessica@afmanagement.co.uk

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Joanne Baldwin

Sales Support

Jo joined Absolute in 2014 and is part of the dedicated sales support team, based in Uckfield.

Full bio coming soon...

Email: jo@afmanagement.co.uk

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Caroline Meek

Sales Support

Caroline joined Absolute in 2014 and is part of the dedicated sales support team, based in Ashford.

Full bio coming soon...

Email: caroline@afmanagement.co.uk


The most important thing to us is our customers. It therefore goes without saying that we want you, as our customer, to be happy with the service we give you.

Our 10 commitments

  1. We will always treat you as an individual, not a number.
  2. We will listen to you.
  3. We will respect your wishes.
  4. We will be honest and transparent with you.
  5. We will never subject you to unwanted risk.
  6. We will aim to achieve your goals.
  7. We will not baffle you with technical and financial jargon.
  8. We will always agree and review every recommendation with you each step of the way.
  9. We will provide you with sound financial advice, simply.
  10. We will review, adjust as necessary, and update your financial plan at regular intervals.

"Be a yardstick of quality. Some people aren't used to an environment where excellence is expected." - Steve Jobs

Your commitment to us

As in all relationships communication is key to make a relationship a successful and lasting one. Our aspirations and needs in life rarely remain static, they often change throughout life. Some changes we have control over and others we don't. It is therefore important that you tell us if your circumstances change so we can help you adjust your financial plan accordingly.